Transport for Edinburgh

CLIENT: Transport for Edinburgh
YEAR: 2014
DISCIPLINE: Illustration, Art Direction
WEBSITE: edinburghtrams.com

Transport for Edinburgh is a new company set up to provide integrated transport services across Edinburgh. While working at Heehaw, I designed and illustrated an entire campaign with many different touchpoints. The campaign required the creation of new identity elements based on an illustrative theme. We worked closely with their in-house team to develop an effective campaign incorporating bus advertising, video, print and online marketing. To do this effectively, this involved creating many illustrative elements to help tell the story of the campaign.

Adding some personality to the campaign

Tickets, Traffic & Trees

Dressing up the city

TicketsTickets

From horse-power to eco-power

Timeline Animation

The history of Transport in Edinburgh dates back to the 18th century. The motion graphics team at Heehaw took my illustration elements and built this historical animation

Edinburgh Trams Microsite

A microsite was designed and developed to target and inform the business audience along the Edinburgh tram route

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'How to use Integrated Transport' Animation

In addition to the microsite, the client also required a video to easily explain to travellers how to use Edinburgh's new integrated transport system