Transport for Edinburgh is a new company set up to provide integrated transport services across Edinburgh. While working at Heehaw, I designed and illustrated an entire campaign with many different touchpoints. The campaign required the creation of new identity elements based on an illustrative theme. We worked closely with their in-house team to develop an effective campaign incorporating bus advertising, video, print and online marketing. To do this effectively, this involved creating many illustrative elements to help tell the story of the campaign.